AG IT Consulting’s marketing consulting philosophy integrates market measurements, monitored over time, into an accurate representation of past, current, and future markets.  Our methodology is form using tested world class approaches and uniquely designed tapping on the experiences of core analyst team.

We are an independent marketing consulting company with ICT industry focus.

The key steps undertaken in any of our projects are:

• Challenge Identification

• Market Research

• Developing Market Strategy

• Market Planning

• Implementing the Plan

• Market Monitoring System

We believe in dissecting the value chain of the market in a top down market assessments for market reports. In a typical market, this consists of analysing activities of the technology development, manufacturing, distributors, resellers and the end users. Core areas of interests would include product differentiation strategies, distribution strategies, pricing strategy and marketing strategies employed.

When undertaking a customised consulting research, a bottom up approach is more suitable and this includes the client position in the market from the view point of the end users and working up the value chain. Our differing approaches to differing client and market dynamics have been successful. This flexible approach we believe is required when analysing volatile ICT markets.

Home | About Us | Methodology | Services | Reports | Market Focus | Clientele | Contact Us

© 2010 AG IT Consulting